Joe Fife, Principal and Architectural Representative(Georgia)
Joe Fife has consulted architects, designer and building owners for over 10 years in the Southeast. His expertise is primarily in the commercial restroom, about which he can advise on ADA-compliance, hygiene, privacy, design, cost-in-use savings and sustainability. Joe looks to follow his customer’s vision to ensure that it’s accurately presented in construction documents and client presentations.
Prior to forming ArchSpec, Joe worked as a Regional Territory Manager for several agencies and has covered the states of GA, AL, and TN. Joe holds a Bachelor’s Degree in Business Administration from Berry College, where he played on the golf team.
Joe acknowledges his family as his motivation and enjoys raising his kids. He is a member of Seven Hills Fellowship where he and his wife serve in the Children’s Ministry.
You can reach Joe at joe@archspecsales.com
Lynn Williamson, Vice President and Architectural Representative(South FL)
Lynn has 32 years of experience in the South Florida construction industry both as a manufacturer’s rep and in management and ownership roles in distribution.
She has a bachelor’s degree in French and Spanish from Southampton University UK, and lived in several different countries around the world with her first husband, a civil engineer. She came to the United States in 1983, and has held positions with two large Division 10 distributors and was a Bobrick architectural representative for 8 years, working for Gordon Astle and Associates.
Lynn’s expertise is in commercial restroom design, accessibility requirements, toilet partition engineering and product selection for building owners, architects and designers.
Lynn lives in Fort Lauderdale with her husband Hugh, an architectural rep, and has three grown children. She enjoys interior design, dance classes and working out. She volunteers for NAMI and teaches classes for parents of children with mental illness.
You can reach Lynn at: lynn@archspecsales.com
Kevin Walsh, Regional Sales Manager (FL West)
You can reach Kevin at kevin@archspecales.com
Deisi Cardenas, Field Support and Operations Manager
As a former Bobrick employee for the past 12 years (8 years in Customer Service, 2 years as senior drafter and the last 2 years as the Architectural Service Specialist), Deisi is well versed in the Division 10 product offering. From her experience as Architectural Service Specialist, her expertise became reading and interpreting code as well as becoming the Bobrick expert on specials. Deisi was also responsible for training new Field Analysts who joined Bobrick's Management Development Program.
Deisi moved from California to Georgia to join the team. She enjoys spending time from work with her husband and daughter.
You can reach Deisi at deisi@archspecsales.com
Jason has enjoyed working in and around the Commercial Construction industry and with building products, for many years. In addition to his experience helping Architects, Specifiers and Owners gain a better understanding of building products, Jason brings added experience in project estimating, project management, delivery, distribution and execution.
Jason has a Bachelor’s degree in Business, has lived in Atlanta now for more than 25 years and has a fantastic wife, two children and a chocolate lab. He enjoys taking on new challenges, trying new things and helping others. Jason has been a High School & College referee since 2012 and currently serves on the board of the Georgia Lacrosse Officials Association.
You can reach Jason at jason@archspecsales.com
Kristie Gogo, Field Sales Representative (Tennessee)
Kristie comes from a sales background working in the Digital Advertising world. She enjoys sales because she appreciates learning new things and building relationships with new people. She holds a Bachelor’s degree from The University of Tennessee. (Go Vols!) Kristie has lived all around the US; Guam, San Diego, DC, Knoxville and she now lives in Nashville, TN. When she’s not at work, Kristie loves spending time with her boyfriend and their Cockapoo, Lola. She also enjoys traveling, working out and spending time with friends and family.
You can reach Kristie at kristie@archspecsales.com
Nicole Asher, Field Sales Representative (South FL)
Nicole started her professional career in finance where her client base consisted primarily of contractors and builders. The past five years she has been in the glass industry wearing many hats. Her experience includes Operations Manager for glass, both inside and outside Sales Representative and a Dip tech Specialist. Nicole has been fortunate to work with a diverse customer base such as Architects, Interior Designers, Glaziers, and many more. Nicole has been married for eight years. She and her husband enjoy traveling abroad, adventurous activities from zip-lining to whitewater rafting and spending quality time with family and friends
You can reach Nicole at nicole@archspecsales.com